Saw his work in person at the Milwaukee Auto Show about a week ago. Met the owner, Jeff Schwartz. Nice guy, but a little misleading. I was very excited to see he now offered a chassis for our cars. Pretty much told me a chassis would be around $9700 for the bu. Didn't really tell me that was a BASE price, and that the rolling chassis (minus wheels/tires) would be north of $17,000.00. Um, Jeff, are you kidding me? That's Art Morrison territory. Have you seen Art Morrison's chassis for the 68-72 A-Body? Look at theirs closely, and all that you get. Seriously, go to Art Morrison's website, and look at the design, craftsmanship, and overall quality of their "GT" chassis for an A-Body. That Runs $17,400.00. Complete. I understand the Schwartz chassis is a giant leap in quality over the stock chassis, but not compared to the Art Morrison chassis. Honestly, I do like the design of the Schwartz chassis, but I'd be a buyer at $9700 for a rolling COMPLETE chassis. Schwartz charges $1600 for powdercoating their frame? I had mine dipped, zinc washed and coated for $495.
I have no doubt Jeff knows his stuff when talking about chassis design for SCCA competition, but maybe take a hint from a successful company like Hyundai, for example. They started out by offering cheap, affordable vehicles, and slowly ramped up production and build quality over the years to compete with larger, more successful companies. Hyundai's build quality is now among the best. And they have built upon that, a following of people who will continue to buy their cars because of the quality, and reputation. Schwartz is alienating themselves by offering a great product at an unattainable price, and limiitng their sales to only the most affluent car owners who want to build an extremely high-end car at a premium price. Start the price a bit lower, sell more of these, and build relationships with a broader demographic over time. I'm sure they would like to sell more of these at a slightly smaller profit, rather than one or two at a higher one.